OUR VALUES
Valerus is not simply the anagram of valeurs (values in french). Valerus is a set of valeurs inseparable from the legend of its jewel. Valerus is a subtle distinction that blooms out of its roots of elegance, excellence and creation.
Elegance
Elegance is the sum of correlated details. Elegance is intuitive, it is felt by all individuals. Elegance is emotion. Elegance raises self-confidence, which itself magnifies the elegant man. Elegance respects. Calm, it does not shout its difference. Elegance leaves a subtle and pleasant feeling. Elegance searches for excellence.
Excellence
Parisian excellence, the one that shines, the one that inspires surpassing oneself and transcending one’s own capabilities. Excellence which brings the special added value that can only be felt. We believe that excellence is a state of mind which prompts to a permanent search for improvement. Excellence suggests a constant looking for the continuation, for what is going to change everything. Excellence is predicting the future by creating it.
Creation
To create is to go beyond the established limits. To create is to reject the idea that improvement is impossible. Anyway, it is agreed that Impossible is not French. Creation is extraordinary. To create is to be inspired. It is to be in perfect osmosis with oneself, with others and with anything around us. Creation sublimates or magnifies the know-how, the experienced and the “formatted”. To create is to build the future distinguishing itself from the past.
Distinction
It is to recognize the achievement. To distinguish is to differentiate. To distinguish is to be able to feel the added value. It is the climax of completion: his peak. Differentiation is the recognition of work, of devotion and of perseverance. Subtle disctinction is elegant.
